The culture of Italy has been extremely influential in the development of western society and continues to be a major influence around the world. That cultural heritage is obvious in the areas of art, history and religion, but it also extends to include music, film and television, as well as architecture and fashion. As well as a foundation of ideas, Italy has converted that heritage in physical products, now among the top ten exporters in the world.
In Italy, there is nothing more important than 'Bella Figura'. This phrase encapsulates the cultural heritage of Italy, translating it into a way of conducting yourself with dignity and consideration for others. 'Bella Figura' carries with it the qualities of self-confidence, style, social integration and elegance, all qualities that help to create the charm and appeal of Italian society.